Course

Executing Digital Transformation & the Role of Artificial Intelligence

In order to respond effectively to the opportunities and threats of the digital age, executives must understand the why, the what, and the how of digital transformation, and its impact on business.

If data is the driver of digital transformation, artificial intelligence for business is the key that unleashes its power. 

Global executives need a strong grasp AI's capacity to boost their individual and organizational performance, as well as knowledge of the opportunities, challenges, and threats it represents.

Description

In order to respond effectively to the opportunities and threats of the digital age, executives need to go one step further and definitely understand the why, the what, and the how of digital transformation, and its impact on the business.

If data is the driver of digital transformation, artificial intelligence for business is the key that unleashes its power. 

Global executives need a strong grasp of the capacity of AI to boost their individual and organizational performance, as well as knowledge of the opportunities, challenges, and threats it represents.

Objetives

  • Understand the context and design new value propositions
    Changes occur more quickly outside organizations than within them.  Understanding the customer’s needs through data capture will provide the opportunity to create new strategies for the sustainability and growth of your business. 

  • Transform vision into reality 
    In a world and a context that are highly uncertain, mechanisms for continuous experimentation are needed, in order to enable organizations to learn by implementing pilots that may be scalable.

  • Develop a digital mentality and compete with artificial intelligence
    To preserve the process of continuous innovation it is important to work and lead with AI through cross functional teams. 

Academic materias on this course

Description

In order to respond effectively to the opportunities and threats of the digital age, executives need to go one step further and definitely understand the why, the what, and the how of digital transformation, and its impact on the business.

If data is the driver of digital transformation, artificial intelligence for business is the key that unleashes its power. 

Global executives need a strong grasp of the capacity of AI to boost their individual and organizational performance, as well as knowledge of the opportunities, challenges, and threats it represents.

Objetives

  • Understand the context and design new value propositions
    Changes occur more quickly outside organizations than within them.  Understanding the customer’s needs through data capture will provide the opportunity to create new strategies for the sustainability and growth of your business.
  • Transform vision into reality 
    In a world and a context that are highly uncertain, mechanisms for continuous experimentation are needed, in order to enable organizations to learn by implementing pilots that may be scalable.
  • Develop a digital mentality and compete with artificial intelligence
    To preserve the process of continuous innovation it is important to work and lead with AI through cross functional teams. 

Article
How Prepared is Your Business to Make the Most of AI?
Article
Building Blocks for Cyber-Physical Value Chains
Article
AI: Beyond the hype
Technical note
Agile Project Management
Technical note
Hypothesis-Driven Experimentation
looks at "rapid prototyping"
Dossier
REPORT: AI: Using your power for good


Interactive lecture
Artificial Intelligence
Interactive lecture
Platfomization


Case
Tramsa Mobility on the Ropes: Dealing with a Cyberattack
Case
Additive Manufacturin at Etnia Barcelona
Digital transformation in Industrial Operations
Case
Henkel: a digital transformation Journey (Abridget)
Digital transformation in Industrial Operations
Case
Netflix: from DVD-by-mail to streaming
Digital transformation in Service Operations
Case
Netflix: Leading with a unique Corporate Culture
A native digital corporation.
Case
Learning the Machine: ANOVO Ibérica introduces AI in Operations
Case
SmartPik: Pikolín´s Smart Mattress
Digital transformation in a Family Business
Case
Groupon: Changing Shopping as we know it
Learning from failures
Case
Intrapreneurship in Telefónica: Wayra, a Company faster tan the wind
Open Innovation
Case
Telefónica: 95 years of innovation
Case
We're Changing. Hope On the Change!
About Agile culture in ORANGE
Case
Insuring the future: Santalucia´s digital transformation
Case
Driving Digital Transformation at the DBS Bank
Digital transformation in stablished Companies
Case
Open AI and the Large Language Model Market
Case
Amazon.com, Inc: The AI Transformation
Case
Ferrer: AI and Digital Transformation in the Pharmaceutical Industry
Case
Siemens IT Transformation


Simulation
Critical Care, Critical Data – Using Machine Learning in the Health Care Industry - Simulation
Simulation
Big Bank experiments with Arificial Intelligence - Simulation