Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (A)

  • Reference: HBS-606S15

  • Year: 1975

  • Geographic Setting: United States;Ohio

  • Publication Date: Mar 7, 8

  • Fecha de edición: Nov 22, 1989

  • Source: HBSP (USA)

  • Type of Document: Case

  • Industry Setting: Air compressors

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Description

Describes the evolution of a company's manufacturing strategy over an eight-year period. Copeland had pursued a strategy of building freestanding focused plants devoted to single processes or product lines, and then moving products from the home plant at Sidney, Ohio to the new facility. Sidney is now left with a jumble of unrelated products and processes, and management must decide whether it should be reorganized by product line or manufacturing processes. HBR reprint number 85117 "Competing Through Manufacturing," January-February 1985, by S.C. Wheelwright and R.H. Hayes may be taught with these cases.

Keywords

Facilities planning Factories Implementing strategy Manufacturing strategy Plant location Production Restructuring