Creating a Cluster around a Clown: The Montreal Circus Cluster (B)
The case addresses the incipient steps that the government of Quebec is taking toward supporting a circus cluster in the region. Unlike other cluster cases in which the focus is on the cost-benefit analysis of relocating existing companies in a given geographical area, this case takes a different approach, looking at the creation of a cluster "from scratch." This case describes the "growing pains" of cluster formation.
Collection: IESE (España)
Ref: SM-1598-E
Format: PDF
Number of pages: 8
Publication Date: Sep 13, 2013
Language: English
What material is included in this case:
Description
The case addresses the incipient steps that the government of Quebec is taking toward supporting a circus cluster in the region. Unlike other cluster cases in which the focus is on the cost-benefit analysis of relocating existing companies in a given geographical area, this case takes a different approach, looking at the creation of a cluster "from scratch." This case describes the "growing pains" of cluster formation.
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Year: 2006
Geographic Setting: Canadá
Learning Objective
This case can be used:
o To introduce students and participants to the traditional five forces industry analysis (Porter's five forces).
o To link the industry analysis with the concept of strategic segmentation.
o To show that companies can work to look for more attractive businesses and to modify or avoid tough industry conditions.
o To analyze Porter's diamond.
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"Creating a Cluster around a Clown: The Montreal Circus Cluster (B)"
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