Creating a Cluster around a Clown: The Montreal Circus Cluster (C)

Description

The case describes the late developments of the circus cluster in Montreal. By 2007 an active community had been organized around the circus in Montreal, including forty circus companies, twenty schools, several production agencies and social-change organizations as well as hundreds of professional circus artists. The circus had also created an entire industry of specialized services including presenters, administrators, riggers, suppliers, technicians, producers, designers, choreographers, etc

Learning Objective

This case can be used: • To introduce to students and participant to the traditional five forces industry analysis (Porter’s 5 forces) • To link the industry analysis and the concept of strategic segmentation • To show that companies can work to look for more atractive businesses ans modify or avoid the tough industry conditions. • To analyze Porter´s Diamond

Related Documents

• Creating a Cluster around a Clown: The Montreal Circus Cluster (A)
• Creating a Cluster around a Clown: The Montreal Circus Cluster (B)
• Creating a Cluster Around a Clown: The Montreal Circus Cluster - Teaching Note

Keywords

canada circus industry clúster