Creating a Cluster around a Clown: The Montreal Circus Cluster (C)
The case describes the late developments of the circus cluster in Montreal. By 2007 an active community had been organized around the circus in Montreal, including forty circus companies, twenty schools, several production agencies and social-change organizations as well as hundreds of professional circus artists. The circus had also created an entire industry of specialized services including presenters, administrators, riggers, suppliers, technicians, producers, designers, choreographers, etc
Collection: IESE (España)
Ref: SM-1599-E
Format: PDF
Number of pages: 2
Publication Date: Sep 13, 2013
Language: English
What material is included in this case:
Description
The case describes the late developments of the circus cluster in Montreal. By 2007 an active community had been organized around the circus in Montreal, including forty circus companies, twenty schools, several production agencies and social-change organizations as well as hundreds of professional circus artists. The circus had also created an entire industry of specialized services including presenters, administrators, riggers, suppliers, technicians, producers, designers, choreographers, etc
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Year: 2009
Geographic Setting: Canadá
Learning Objective
This case can be used:
To introduce to students and participant to the traditional five forces industry analysis (Porters 5 forces)
To link the industry analysis and the concept of strategic segmentation
To show that companies can work to look for more atractive businesses ans modify or avoid the tough industry conditions.
To analyze Porter´s Diamond
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"Creating a Cluster around a Clown: The Montreal Circus Cluster (C)"
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