Creatively Solving Complex Problems at Great United Bank

  • Reference: SM-1651-E

  • Number of pages: 10

  • Geographic Setting: Reino Unido

  • Publication Date: May 31, 2017

  • Source: IESE (España)

  • Type of Document: Case

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Description

Working at the U.K. subsidiary of Great United Bank's private banking services division, Henry Duval needs to produce a comprehensive project brief for the Steering Committee about a design thinking project aimed at creating a banking mobile phone application for millennials.

Learning Objective

The case focuses on how to create a design thinking project brief. This case is suitable for programs related to innovation, design thinking, digital solutions and collaboration.

Keywords

banking Design thinking Millennials transformation