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Creatively Solving Complex Problems at Great United Bank
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Reference: SM-1651-E
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Number of pages: 10
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Geographic Setting: Reino Unido
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Publication Date: May 31, 2017
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Source: IESE (España)
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Type of Document: Case
Description
Working at the U.K. subsidiary of Great United Bank's private banking services division, Henry Duval needs to produce a comprehensive project brief for the Steering Committee about a design thinking project aimed at creating a banking mobile phone application for millennials.
Learning Objective
The case focuses on how to create a design thinking project brief. This case is suitable for programs related to innovation, design thinking, digital solutions and collaboration.