Creativity and Innovation. How to Encourage Them

  • Reference: DPON-54-E

  • Number of pages: 14

  • Publication Date: Apr 16, 2007

  • Source: IESE (España)

  • Type of Document: Technical Note

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This technical note is intended to help develop the competence of creativity. Companies are not creative and innovative in themselves, as abstract entities. If a company is creative, it is because the people in it are creative. But is creative talent confined to a privileged few, or can it be acquired? Talent is made up of attitude and aptitude, that is, the will and the ability to be creative. This technical note looks at how creative attitude and aptitude can be developed, and suggests ways in which we can foster our own creative talent and that of our subordinates.


Continual Improvement Creativity Innovation Learning Managerial Skills