Crisis: From Insomnia to Challenge (Inforpress 2009-2013)
In this case study, Nuria Vilanova, president of Inforpress, describes her concerns in 2009 due to the climate of economic crisis in her main markets. Her decision to deal with the situation by turning the bumps in her path into opportunities for growth is the mark of her strategy's success. It presents a decalogue she prepared to combat the "pandemic," the term she uses to refer to the crisis.
Collection: IESE (España)
Ref: DPO-277-E
Format: PDF
Number of pages: 18
Publication Date: Apr 18, 2013
What material is included in this case:
Description
In this case study, Nuria Vilanova, president of Inforpress, describes her concerns in 2009 due to the climate of economic crisis in her main markets. Her decision to deal with the situation by turning the bumps in her path into opportunities for growth is the mark of her strategy's success. It presents a decalogue she prepared to combat the "pandemic," the term she uses to refer to the crisis.
Read more
Geographic Setting: Portugal, Spain
Industry Setting: Communications, media and advertising
Learning Objective
The aim of the case is to discuss how companies react to the times of crisis they must face every so often. A discussion on the case should conclude that the first thing needed to tackle a crisis involves deciding, motu proprio, to act. Another message is that behind every problem presented by a crisis, there is an opportunity that strengthens leadership.
Leave your rating
"Crisis: From Insomnia to Challenge (Inforpress 2009-2013)"
Register for free with IESE Publishing and enjoy all the advantages
What type of account do you want to create?
Choose account type
Professors
Academic Institutions
Companies
Individuals