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St. Gianna Healthcare: Service Management
Joshin John; Neetha J. EappenCase IVEY-W33857-EDecision Analysis, Service and Operations ManagementSt. Gianna Healthcare (SGH) was a community health centre located in Kochi, in the southern state of Kerala, India, offering government-approved medical checkups and health certifications, specialist consulting services in obstetrics and gynecology, and dental care. SGH’s medical administrator was concerned about service management issues at the clinic in recent months. While there had been a recent increase in patient numbers, she was concerned ...Starting at €8.20
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Just in Time for the Holidays (HBR Case Study and Commentary)
McNulty, Eric; Johnson, M. Eric; Brandstatter, Horst; Hausman, Warren H.; Omrod, AnneArticle HBS-R0512A-EService and Operations ManagementIt's the busiest time of year for North Pole Workshops. Production is in high gear, and the elves are on overtime in the sprint toward Christmas. But an unexpected spike in demand for one toy may leave children around the world disappointed on Christmas morning, whether they've been naughty or nice. At the same time, another toy's popularity threatens to plummet, leaving Santa and his elves faced with the prospect of millions of unloved plaything...Starting at €8.20
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Payal Novelty Bindi: Cultural Product or Fashion Accessory?
Ramesh Avadhanam, Vinit Dani, Vani HarpanahalliCase IVEY-W34574-EEntrepreneurship, MarketingThe bindi brand Pearl Eyeflax was marketed by micro organization Payal Novelty Private Limited (PNPL), based in Bhubaneshwar, India. A bindi had rich traditional importance and was historically a critical part of the attire worn by women in India. However, over time the bindi had evolved to become more of a fashion accessory. With the rise of fusion fashion and growing international popularity of the bindi as a fashion accessory, the director of ...Starting at €8.20
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Action Education: A Customer-First Strategic Change
Yuanyuan Li, Haifen LinCase IVEY-W34172-EStrategyFounded in 2006, Shanghai Action Education Technology Co., Ltd. (Action Education), a provider of management training services for small and medium-sized private enterprises, was the first listed management education company in China. In 2014, due to the fierceness of the market competition and the splitting of the top management team, Action Education changed their strategy from a product-oriented one to customer-oriented one and repositioned th...Starting at €8.20
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RideAlly Travels Pvt Ltd: Seeking Growth
Priyanka Laskar; Ashutosh SarkarCase IVEY-W32347-EService and Operations Management, StrategyRideAlly, a ride-hailing platform headquartered in Bangalore, India, catered to the business-to-consumer and business-to-business segments. It operated in Bangalore and Hyderabad. Hariprakash Agrawal, the chief executive officer and founder, needed to devise a plan to sustain the business in India’s highly competitive ride-hailing market. It was time to think about scaling up the business, which needed significant investment and the right strateg...Starting at €8.20
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Cynet Systems: Ready to Leverage Mileage from Human Resource Analytics?
Yogesh Pandey; Atri SenguptaCase IVEY-W31026-EInformation Technologies, Leadership and People ManagementCynet Systems Private Limited (Cynet) was a subsidiary of Cynet Corporation, a technology services firm providing staffing support for US clients. The Cynet team in India was based in smaller Indian cities such as Karnal and Dehradun. When a lockdown was announced in early March 2020 to curb the spread of COVID-19 in the country, the recruiters working for Cynet had to shift to remote work. This was a dramatic shift for the young recruiters, most...Starting at €8.20
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Guria India: Authentic Leadership for Societal Grand Challenges
Alison Konrad; Mohammad Rishad Faridi; Ajeet SinghCase IVEY-W27150-ELeadership and People ManagementAjeet Singh was an example of an authentic leader, devoting himself to tackling the societal grand challenge of sex trafficking and child prostitution in India. Singh was the founder and leader of Guria India (Guria), a non-governmental organization with a holistic approach to improving the lives of sex workers and trafficked women and children. Through trial and error learning as well as years of immersion in and working with the community in on...Starting at €8.20
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Zhuiyi Technology: Develop or Diversify?
Chongqiao Xiong; Haiyang Li; Yijia Tang; Jiana LuCase IVEY-W31059-EEntrepreneurship, StrategyThe case describes how Zhuiyi, a leading conversational artificial intelligence (AI) start-up in China, developed its growth strategy and made transitions in the face of product commercialization challenges. The crux lies in the low customer satisfaction rate of AI products, which could be endogenously attributed to mismatched expectations among customers and the founding team in the product development process as well as to the lack of vertical ...Starting at €8.20
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Cipla (Spanish version)
Deshpande, Rohit; Winig, LauraCase HBS-520S15MarketingThe head of Cipla, a $325-million-dollar Indian pharmaceutical company and seller of low-cost AIDS drugs to South Africa, must decide what to do about Cipla's future. With India poised to enforce international patents in only two years, much of Cipla's product line could become unsaleable (given that it is based on product patents protected in industrialized countries). Describes Cipla's role in forcing global pharmaceutical companies to lower th...Starting at €8.20
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Redesigning the Wedding Dress Experience: A Podcase with Leslie Voorhees and Calley Means of Anomalie, Teaching Note
Rayport, Jeffrey; Lafkas, JohnTeaching Note HBS-7226-EEntrepreneurshipTeaching note for 7125.Starting at €0.00