Dassault Systemes

  • Reference: HBS-610080-E

  • Year: 2009

  • Number of pages: 22

  • Geographic Setting: France

  • Publication Date: Mar 10, 2023

  • Fecha de edición: Jun 28, 2010

  • Source: HBSP (USA)

  • Type of Document: Case

  • Company: 1.34 billion euros

  • Industry Setting: CAD CAM software

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Description

Dassault Systemes, a leader in product lifecycle management software, has enjoyed a very profitable business model in 3D engineering design. In the past, it has successfully managed market disruptions and opportunities through acquisition and organic innovations. Its latest brands, 3DVIA, offers 3D models and life-like experiences to a new non-professional client category, the consumer. In November 2009, President and CEO Bernard Charles has to decide how to best address this new market segment, characterized by rapidly expanding open communities and new pricing models. What is the right business model for the new brand, and how will it affect the future of Dassault Systemes? Subjects included: Business Development

Keywords

Innovation Product development Software development Strategic positioning