DataUnison: The eBay Reseller Strategy

By Rebecca A. Grant / Meghan Stothers

Entrepreneurship Information Technologies

In 2005, e-business was on the rise again, and one of the companies that was doing well was eBay, the most successful online auction website. In addition to generating revenue, transactions on eBay also produced a substantial amount of data about purchases, prices and products. The chief executive officer (CEO) of the 18-month-old company, Advanced Economic Research Systems, Inc. (AERS) analyzed this data for consumers and businesses interested in maximizing their return from eBay. Recently, AERS had earned the rights to license eBay data in North America. Now the CEO must decide how to capitalize on the data license agreement without cannibalizing his company's business of selling the results of analysis to large and small eBay sellers.

Collection: Ivey Business School (Canada)

Ref: IVEY-9B07E014-E

Format: PDF

Number of pages: 19

Publication Date: Jun 15, 2007

Language: English

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Description

Year: 2005

Geographic Setting: Canada

Industry Setting: Administrative, Support, Waste Management and Remediation Services;

DataUnison: The eBay Reseller Strategy

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DataUnison: The eBay Reseller Strategy

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DataUnison: The eBay Reseller Strategy

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