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DATRI: Solving Donors' Dilemma for Saving Lives

Abhishek Srivastava ; Gopalakrishnan Narayanamurthy ; Reddy Sai Shiva Jayanth ; Raghu Rajagopal ; Krishnan Ranganathan

Reference: IVEY-9B18M179-E
Year: 2017
Number of pages: 9
Geographic Setting: India
Publication Date: Nov 22, 2018
Fecha de edición: Nov 22, 2018
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Health Care Services;

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Description

Datri Blood Stem Cell Donors Registry (DATRI), a not-for-profit social venture established in 2009 with 3,000 donors, was India’s largest stem cell donor registry. Since 2009, it had expanded until its donor base was over 267,000. While DATRI continued to

Learning Objective

The case is suitable for undergraduate and graduate-level students pursuing business programs and for senior management professionals participating in executive education programs. It will fit well into a social entrepreneurship course. The case could be

Keywords

not-for-profit Social entrepreneurship