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Defeating Feature Fatigue (Spanish version)

Rust, Roland T. ; Thompson, Debora Viana ; Hamilton, Rebecca W.

Reference: HBS-R0602E
Year: 1996
Number of pages: 9
Geographic Setting: Missouri
Publication Date: Feb 1, 2006
Fecha de edición: Mar 12, 2003
Source: HBSP (USA)
Type of Document: Article
Industry Setting: Automotive;Cellular telephones;Electronic components;Retail trade

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Description

maximizing the net present value of the typical customer's profit stream. The authors also advise companies to build simpler products, help consumers learn which products suit their needs, develop products that do one thing very well, and design market research in which consumers use actual products or prototypes.

Keywords

Consumer marketing Customer attitudes Customer retention Design Innovation Market research Preferences Product development Product portfolio management Profitability Strategic planning Supply & demand