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Dell Inc.

Reference: DARDEN-S-0185-E
Number of pages: 21
Publication Date: Jul 3, 2011
Fecha de edición: Jul 20, 2011
Source: Darden University of Virginia (USA)
Type of Document: Case
Industry Setting: Technology

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Description

In the 1990s, with more widespread use of the Internet, sales through Dell Computer Corporation’s online business swelled, and it became a dominant market leader. By 2010, Dell Computer Corporation had changed its name to Dell Inc. (Dell). Dell employed 96,000 people worldwide and was ranked 38th on the Fortune 500 list. But in the summer of 2010, Dell was faced with dwindling market share, myriad customer complaints, vendor troubles, and a blistering SEC complaint. How did the company that once seemed so untouchable end up in this situation?

Keywords

cost cutting Customer satisfaction Direct sales model Distribution Product Recall