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    Developing the Logos-Based Persuasive Speech

    Neill, Conor

    • Reference: DPON-110-E

    • Number of pages: 13

    • Publication Date: Mar 18, 2014

    • Source: IESE (España)

    • Type of Document: Technical Note

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    Description

    This note describes the preparation of the Logos-Based Speech for the IESE Managerial Communications course. It is a persuasive speech that uses reasoned argument as the primary basis for moving the audience to take action.

    Keywords

    Communication Persuasion rhetoric