Developing the Logos-Based Persuasive Speech

  • Reference: DPON-110-E

  • Number of pages: 13

  • Publication Date: Mar 18, 2014

  • Source: IESE (España)

  • Type of Document: Technical Note

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Description

This note describes the preparation of the Logos-Based Speech for the IESE Managerial Communications course. It is a persuasive speech that uses reasoned argument as the primary basis for moving the audience to take action.

Keywords

Communication Persuasion rhetoric