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Supplementary Case

Diesel SpA: Creatividad y crecimiento en el sector de la moda (B)

By Baldo, Andrea / De Agostin, Luca / Ferraro, Fabrizio

Marketing

El caso Diesel SpA (B), situado en 2005, analiza la evolución de la compañía entre 2000 y 2005 y brinda la oportunidad de discutir sobre los retos ligados a la sostenibilidad a largo plazo de un posicionamiento estratégico en el sector de la moda.

Collection: IESE (España)

Ref: DG-1497

Format: PDF

Number of pages: 10

Publication Date: Aug 27, 2009

Language: Spanish, English

What material is included in this case:

Teaching Note Exclusive professors

Other supplements

Description

Year: 2000-2005

Geographic Setting: Estados Unidos, Europa, Italia

Learning Objective

El caso Diesel SpA (B) puede utilizarse tras el caso Diesel SpA (A) con vistas a analizar los retos que afrontan las empresas del sector de la moda a la hora de gestionar el crecimiento y la exclusividad.

Diesel SpA: Creatividad y crecimiento en el sector de la moda (B)

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Diesel SpA: Creatividad y crecimiento en el sector de la moda (B)

What material is included in this case:

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Learning Objective

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Diesel SpA: Creatividad y crecimiento en el sector de la moda (B)

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