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Supplementary Case

Diesel SpA: Sustaining Growth in the Fashion Industry (B)

By Baldo, Andrea / De Agostin, Luca / Ferraro, Fabrizio

Marketing

The Diesel SpA (B) case, set in 2005, discusses the evolution of the company between 2000 and 2005, and provides an opportunity to discuss the challenges associated with the long term sustainability of strategic positioning in the fashion industry.

Collection: IESE (España)

Ref: DG-1497-E

Format: PDF

Number of pages: 10

Publication Date: Nov 13, 2006

Language: English, Spanish

What material is included in this case:

Teaching Note Exclusive professors

Other supplements

Description

Year: 2000-2005

Geographic Setting: Estados Unidos, Europa, Italia

Learning Objective

The Diesel SpA (B) case can be used after the discussion of the Diesel Spa (A) case to explore the challenges fashion companies experience in managing growth and exclusivity.

Diesel SpA: Sustaining Growth in the Fashion Industry (B)

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Diesel SpA: Sustaining Growth in the Fashion Industry (B)

What material is included in this case:

Description

Learning Objective

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Diesel SpA: Sustaining Growth in the Fashion Industry (B)

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