Pedrone: Digital impact in B2B
Pedrone is an Italian company that produces building materials, in particular countertops. The company is undergoing a digital transformation and needs to decide whether it makes sense for it to undertake a digitalization process. A number of critical questions must be addressed: Does it make sense to embark on a path of digitalization? Are there really threats that could come from the digital side for a company as B2B oriented as Pedrone? If so, where should they start? How should they go about it?
Collection: IESE (España)
Ref: M-1408-E
Format: PDF
Number of pages: 15
Publication Date: Oct 31, 2024
Language: English, Spanish
Description
Pedrone is an Italian company that produces building materials, in particular countertops. The company is undergoing a digital transformation and needs to decide whether it makes sense for it to undertake a digitalization process. A number of critical questions must be addressed: Does it make sense to embark on a path of digitalization? Are there really threats that could come from the digital side for a company as B2B oriented as Pedrone? If so, where should they start? How should they go about it?
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Geographic Setting: Italy, Spain
Industry Setting: Building construction, materials and real estate
Learning Objective
To stimulate a discussion on how digital transformation affects a B2B company, especially in the context of a business activity that involves manufacturing, with a value chain that includes many stakeholders, where it is far from obvious how to proceed.
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"Pedrone: Digital impact in B2B"
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