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Chiesi Farmacuetici developed a new program to create a more entrepreneurial culture in its Spanish division. The program was based on Lean Startup principles with employees moving from selecting an idea to developing a business. However, at the end of the program, unexpected challenges arose.
The case can be used in MBA and Executive Education programs to discuss a specific methodology (Lean Startup) to create an entrepreneurial culture in a large company. It can be used in entrepreneurship or innovation courses.