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Driving Innovation Through Intrapreneurship at Chiesi (Portuguese Version, Brazil)
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Reference: E-193-PB
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Year: 2017
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Number of pages: 17
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Geographic Setting: España
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Publication Date: Jan 11, 2018
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Source: IESE (España)
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Type of Document: Case
Description
Chiesi Farmacuetici developed a new program to create a more entrepreneurial culture in its Spanish division. The program was based on Lean Startup principles with employees moving from selecting an idea to developing a business. However, at the end of the program, unexpected challenges arose.
Learning Objective
The case can be used in MBA and Executive Education programs to discuss a specific methodology (Lean Startup) to create an entrepreneurial culture in a large company. It can be used in entrepreneurship or innovation courses.