Toggle Nav
My Cart
English
Español
Menu
Account
  • Log in / Register
    • Language
    English
    Español

    Ducati: In Pursuit of Magic (B)

    Mitchell, Jordan ; Cassiman, Bruno

    English , Spanish

    • Reference: DG-1508-E

    • Year: 2006

    • Number of pages: 2

    • Geographic Setting: Italia

    • Publication Date: Jan 24, 2007

    • Source: IESE (España)

    • Type of Document: Case

    Grouped product items
    Format Language Reference Use Qty Price
    pdf English DG-1508-E
    As low as €5.74

    You already have a subscription
    To order please contact the person in charge of academic purchases in your university.
    You'll be able to order once your profile has been validated.

    Description

    Part B is a brief epilogue of the plan that Minoli presented to investors.

    Learning Objective

    The main pedagogical thrust is for students to stretch strategic thinking and generate various strategic options for Ducati. The instructor can choose three central strategic options and work with the class to explore how Ducati could successfully implement a particular strategic option.

    Related Documents

    Keywords

    Competitive advantage Competitive Strategy Corporate strategy Increase in Capital Planning Product development Relaunch