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    eBay Inc.: The Portfolio Decision

    Ram Subramanian

    • Reference: IVEY-9B20M113-E

    • Year: 2019

    • Number of pages: 11

    • Geographic Setting: United States

    • Publication Date: May 28, 2020

    • Fecha de edición: May 28, 2020

    • Source: Ivey Business School (Canada)

    • Type of Document: Case

    • Industry Setting: Retail Trade;

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    Description

    In January 2019, eBay Inc. (eBay), a California-based e-commerce company, faced an activist campaign centred on its portfolio of businesses. Elliott Management Corporation, the hedge fund leading the campaign, believed that StubHub and Classifieds, two of

    Learning Objective

    The case examines eBay’s corporate strategy for managing its portfolio of businesses. The case can be used in both undergraduate- and graduate-level courses on strategic management, ideally in the second half of the course, after discussing the basic conc

    Keywords

    Corporate strategy Diversification Portfolio management