• Reference: HBS-601057-E

  • Year: 2001

  • Number of pages: 21

  • Geographic Setting: Switzerland

  • Publication Date: May 1, 2009

  • Fecha de edición: Aug 10, 2001

  • Source: HBSP (USA)

  • Type of Document: Case

  • Company: $19 billion revenues

  • Industry Setting: Apparel accessories;Pharmaceuticals;E-commerce

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Describes a leading pharmaceutical company's approach to developing e-business capabilities throughout the organization. Highlights the company's decision to approach e-business on a more centralized manner.


Advertising strategy Disruptive innovation Implementing strategy Organizational change Restructuring Technology