El diseño de una garantía

By Ribera, Jaume / Rosenmöller, Magda

Se describe un enfoque para el desarrollo de garantías en servicios. Se empieza definiendo los atributos de excelencia en el servicio ?para esto se presentan tres posibles métodos? y a continuación se dan una serie de indicaciones para la definición de la garantía, utilizando una clasificación de los atributos de excelencia en las dimensiones de control, habilidad e importancia. (Also available in English).

Collection: IESE (España)

Ref: PN-365

Format: PDF

Number of pages: 6

Publication Date: Feb 1, 1995

Language: Spanish, English

Description

El diseño de una garantía

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El diseño de una garantía

Description

El diseño de una garantía

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