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El reto de pensar en global

Kusyk, Sophia ; Mooij, Marieke de ; Reiche, B. Sebastian ; Sánchez-Runde Sánchez, Carlos ; Steers, Richard M.

Business Ethics and Corporate Social Responsibility, Leadership and People Management, Marketing, Strategy

Spanish , English

Reference: DOS-5
Number of pages: 33
Publication Date: Jun 15, 2010
Source: IESE (España)
Type of Document: Dossier

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Description

El mundo se ha hecho más pequeño pero los retos son hoy más grandes. Necesitamos pensar sin fronteras.

Keywords

Comportamiento del consumidor cultura Marcas Motivación Valores Vision