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The case describes Daysk.com's strategy to convince potential corporate clients to implement remote-work policies, in order to expand its market for remote-work solutions. Daysk.com offers a network of workspaces - a desk, a coworking space, a meeting room or a conference facility - that professionals can reserve in real time and access for a specific time slot. It also provides analytics about employees' workspace consumption.
The case presents the deliberations of start-up cofounders in changing their target market and growing their base. It is particularly useful in discussing roles within companies, when choosing a communication partner. The case can also lead to discussion on the pros and cons of local versus remote working.