Euro Disney: The First 100 Days

  • Reference: HBS-693013-E

  • Year: 1992

  • Number of pages: 23

  • Geographic Setting: France

  • Publication Date: Oct 31, 2013

  • Fecha de edición: Jun 4, 1993

  • Source: HBSP (USA)

  • Type of Document: Case

  • Company: $1 billion revenues

  • Industry Setting: Arts, entertainment & sports

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Description

The Walt Disney Co. theme parks historically have thrived on the basis of a formula stressing excellent customer service and a magnificent physical environment. The formula has proven successful in Japan, as well as the United States. With the controversial opening of Euro Disney in France, however, there has become reason to doubt the international appeal of the formula. The case documents issues involved with Euro Disney. Examines the transferability of a successful service concept across international boundaries.

Keywords

International business Service management