Euroleague Basketball: The Challenges of Growing a New League - Teaching Note

  • Reference: ET-22-E

  • Number of pages: 35

  • Publication Date: Sep 14, 2012

  • Source: IESE (España)

  • Type of Document: Teaching Note

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The case describes the evolution of Euroleague Basketball from its creation as an alternative to the federal structure of FIBA Europe to the present. The case study deals with issues of governance and how the governance structure evolves as the Euroleague product gains more prestige. It also addresses the business structure of a league marked by its triumphs and also for putting national leagues in an awkward situation. And in closing it addresses future growth challenges. The case study may be used to discuss governance and compare the federal structure with a team-owned league, and to discuss business models in the world of sports as well as globalization issues.

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