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Evolko Systems: COVID-19 Pandemic and Business Model Pivot - Teaching Note

Vania Sakelaris ; Bhagwati Prasad ; Michele McGowan ; Aishwarya Athanikar ; Sheetal Sippy ; Bhairavi Tamhankar

Marketing, Service and Operations Management

Reference: IVEY-W25232-E
Year: 2020
Number of pages: 13
Geographic Setting: India; United States
Publication Date: Mar 4, 2022
Source: Ivey Business School (Canada)
Type of Document: Teaching Note
Industry Setting: Health Care Services;

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Description

Teaching note for product W25231.

Learning Objective

This case is well suited to operations, marketing, service management, and strategic management courses at the undergraduate and graduate levels. The case presents students with the opportunity to review and consider various concepts related to operating a health care technology business during a pandemic. After working through the case and assignment questions, students will be able to ·apply effective techniques to assess a business model, including the SWOT analysis and the PESTEL framework; ·examine how unprecedented or unanticipated risk can challenge an organization’s business model; ·develop an understanding of the importance of business continuity and risk management processes; and ·discuss the need for agility and innovation as means of responding to market demands and impacts.

Keywords

Artificial intelligence COVID-19 machine learning telemedicine