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Case

Eye Care (A): A Business Manager Career

By Cebrecos, Enrique / Stein, Guido

Leadership and People Management Marketing

Alejandro Lanzagorta is having some doubts about his career as regional Business Manager of the multinational Eye Care, world leader in the development and sales of ophthalmic products. The new General Manager in Spain has brought in organizational and salary changes which clash with what has so far been done very successfully.

Collection: IESE (España)

Ref: DPO-146-E

Format: PDF

Number of pages: 18

Publication Date: Apr 22, 2009

Language: English, Spanish

Review date: Feb 4, 2013

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Year: 1994-2009

Geographic Setting: España, Estados Unidos

Eye Care (A): A Business Manager Career

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Eye Care (A): A Business Manager Career

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Eye Care (A): A Business Manager Career

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