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Factores determinantes del éxito o fracaso de los nuevos servicios financieros

Rodríguez Badal, Miguel Ángel ; Roure, Juan

Reference: PN-345
Number of pages: 5
Publication Date: Dec 1, 1993
Fecha de edición: Dec 1, 1993
Source: IESE (España)
Type of Document: Technical Note

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Description

Estudio sobre la importancia relativa que 21 factores (clasificados como claves, secundarios o no relacionados) tienen en el éxito o fracaso del lanzamiento de un nuevo servicio financiero.

Keywords

Marketing