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    Farm Harvest: A Distribution Dilemma

    Semila Fernandes ; Pooja Gupta ; Vidyasagar A.

    • Reference: IVEY-9B18A060-E

    • Year: 2017

    • Number of pages: 10

    • Geographic Setting: India

    • Publication Date: Nov 13, 2018

    • Fecha de edición: Nov 13, 2018

    • Source: Ivey Business School (Canada)

    • Type of Document: Case

    • Industry Setting: Manufacturing;

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    Description

    In 2017, Farm Harvest Pvt. Ltd., a company that produced and marketed fresh corn and ready-to-eat corn products, was facing distribution problems. The owner and managing director of the company, was worried about the sales of his company’s products. Durin

    Learning Objective

    This case is about sales and distribution management and is intended for a marketing course. Ideally, it can be taught in the second year of a graduate business program in courses on marketing, sales, sales management, or distribution management. After wo

    Keywords

    Distribution farm products Marketing Return on investment Sales