Fell-Fab Products (A)

  • Reference: IVEY-9B00D021-E

  • Year: 1998

  • Number of pages: 14

  • Geographic Setting: Canada

  • Publication Date: Dec 7, 2000

  • Fecha de edición: Jan 8, 2010

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Company: Medium

  • Industry Setting: Manufacturing;

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Description

Fell-Fab Products is a manufacturer of interior coverings for airlines, bus companies and passenger rail services. A secondary business for the company is the manufacture of other sewn and welded textiles such as mail bags, tents, etc. One of Fell-Fab Products' important airline customers asked the company if it was interested in diversifying into service by taking on a contract to manage all aspects of the interior coverings business. The president of Fell-Fab Products must assess the differences between service management and manufacturing, decide whether Fell-Fab is capable of doing a good job at service and determine whether the business makes economic sense for the company. This case and the accompanying Fell-Fab Products (B) case (product 9B00D022) explore some of the implications of manufacturers diversifying into services.

Keywords

Growth Strategy Manufacturing Strategy Outsourcing Strategic Change