Fernández Guijuelo

By Oliver, Xavier

Marketing

The case raises the question of whether or not a producer of high quality hams should start to advertise its product at a time of stiffening competition.

Collection: IESE (España)

Ref: M-1153-E

Format: PDF

Number of pages: 1

Publication Date: Feb 6, 2003

Language: English

Description

The case raises the question of whether or not a producer of high quality hams should start to advertise its product at a time of stiffening competition.

Year: 2001

Geographic Setting: España

Fernández Guijuelo

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Fernández Guijuelo

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Fernández Guijuelo

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