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Ficosa International: Deciding the Future

Sastre Boquet, Isaac ; Tàpies, Josep ; Canals, Jordi

Reference: SM-1661-E
Year: 2014
Number of pages: 24
Geographic Setting: América del Norte, Asia, Europa
Publication Date: Nov 30, 2018
Source: IESE (España)
Type of Document: Case

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Description

This case sets out some strategic and governance decisions that Ficosa must confront so it can compete in a global industry. It also includes some decisions that the CEO must make.

Learning Objective

Strategic management, and the CEO's role and responsibilities in defining strategies.

Keywords

CEO's responsibilities Global strategy Strategic vision Strategy