Findasense (A and B) - Teaching Note: Scaling Up Meaningful CX

Global digital and omnichannel customer experience company headquartered in Spain with revenues of 17.4 million euros. An ever-expanding company for the previous 15 years built upon the basis of a self-management culture faces challenges to scale up: entry into the US market, diversification of clients, unification of the value proposition, long term loyalty of employees.
Collection: IESE (España)
Ref: ET-59-E
Format: PDF
Number of pages: 8
Publication Date: Jun 19, 2023
Language: English

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Global digital and omnichannel customer experience company headquartered in Spain with revenues of 17.4 million euros. An ever-expanding company for the previous 15 years built upon the basis of a self-management culture faces challenges to scale up: entry into the US market, diversification of clients, unification of the value proposition, long term loyalty of employees.
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Year: 2007
Geographic Setting: España, Estados Unidos, México
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"Findasense (A and B) - Teaching Note: Scaling Up Meaningful CX"