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Case

Findasense (A): Scaling Up Meaningful CX

By Pinheiro Saurin, Lucas / Prats, Mª Julia

Global digital and omnichannel customer experience company headquartered in Spain with revenues of 17.4 million euros. An ever-expanding company for the previous 15 years built upon the basis of a self-management culture faces challenges to scale up: entry into the US market, diversification of clients, unification of the value proposition, long term loyalty of employees.

Collection: IESE (España)

Ref: E-227-E

Format: PDF

Number of pages: 20

Publication Date: Jun 8, 2022

Language: English, Spanish

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Description

Year: 2007

Geographic Setting: España, Estados Unidos, México

Learning Objective

The case is designed for MBA and executive education courses and sessions about growth strategies and scale-up. It also allows participants to discuss features of professional service firms. The case is also relevant for those interested in innovative services of digital marketing and omnichannel customer experience. Organizational culture and structure can also be debated.

Findasense (A): Scaling Up Meaningful CX

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Findasense (A): Scaling Up Meaningful CX

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Findasense (A): Scaling Up Meaningful CX

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