Fiore di Zucca

  • Reference: P-1183-E

  • Year: 2019

  • Number of pages: 6

  • Geographic Setting: Italia

  • Publication Date: Jan 20, 2020

  • Source: IESE (España)

  • Type of Document: Case

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Description

Fiore di Zucca was one of Italy's leading producers of bags of ready-to-eat precooked vegetables. Francesco Ferrati, the chief operating officer, reviewed the results of a new policy of producing goods without waiting to receive orders from customers. He was satisfied with the improvement in customer response time. However, the inventory had expanded so much that one of the warehouses of finished products had almost come to a standstill twice due to lack of space. Ferrati wondered whether the new policy could be adjusted to mitigate the undesirable effects. An Excel sheet is provided with this case.

Learning Objective

Fiore di Zucca was one of Italy's leading producers of bags of ready-to-eat precooked vegetables. Francesco Ferrati, the chief operating officer, reviewed the results of a new policy of producing goods without waiting to receive orders from customers. He was satisfied with the improvement in customer response time. However, the inventory had expanded so much that one of the warehouses of finished products had almost come to a standstill twice due to lack of space. Ferrati wondered whether the new policy could be adjusted to mitigate the undesirable effects.

Keywords

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