Fluorescent Group: Blue Ocean Shift

  • Reference: IVEY-9B18M176-E

  • Year: 2017

  • Number of pages: 9

  • Geographic Setting: India

  • Publication Date: Nov 14, 2018

  • Fecha de edición: Nov 8, 2018

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Industry Setting: Manufacturing;

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Description

Fluorescent Group (Fluorescent) was an Indian company specializing in manufacturing filament products that were used in incandescent light bulbs. It had been a market leader for over 30 years, and by 2017, it had seven group companies and over 400 employe

Learning Objective

This case can be used in a strategic management course or module at the graduate level. It is suitable to present to students during the last few classes of the course, after teaching the basics of the strategic management process, competences, environmen

Keywords

Blue Ocean shift Risk analysis strategic alternatives wellness product