Flying Across the Sea
This case showcases the growing importance of data-driven decision-making. It describes the origin and evolution of the America's Cup, showing how Monte Carlo simulation became a standard feature in the competition, and how America's Cup has become a race of technology as much as sailing. Students are asked to model the 37th America's Cup that will take place in 2024. From beginning to end, they must model the entire competition and choose the yacht with the highest probability of winning.
This case includes an Excel file.
This case includes an Excel file.
Collection: IESE (España)
Ref: AD-382-E
Format: PDF
Number of pages: 24
Publication Date: May 19, 2022
Language: English
Review date: Jan 22, 2025
What material is included in this case:
Description
This case showcases the growing importance of data-driven decision-making. It describes the origin and evolution of the America's Cup, showing how Monte Carlo simulation became a standard feature in the competition, and how America's Cup has become a race of technology as much as sailing. Students are asked to model the 37th America's Cup that will take place in 2024. From beginning to end, they must model the entire competition and choose the yacht with the highest probability of winning.
This case includes an Excel file.
Read more
This case includes an Excel file.
Geographic Setting: New Zealand, United States
Industry Setting: Tourism, Restaurants and Entertainment
Learning Objective
The case is meant to be used in a second-year MBA decision analysis course when students have already learned Monte Carlo simulation in another course. Given its complexity, it is recommended that a team works on the case, rather than individual students on their own. It may be used as a team assignment and, in this case, the class discussion can be conducted as a debriefing of the model they are asked to build.
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"Flying Across the Sea"
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