Forensic Speaking: The Case of Margaret Thatcher: Primer Minister of Great Britain and Northern Ireland (1979-1990)
According to the classical writer Quintilian, "The orator should use the plain style to instruct, the grand style to move, and the intermediate style to charm." When Margaret Thatcher became Britain's prime minister in 1979, she arrived at Downing Street with an argumentative style, authoritative manner and a whole new ideological package. Her style was built on knowing the facts, analyzing them, and then using this analysis to support her contention. However, the forensic style based on rationalism alone would not be enough - it needed the force of her conviction and character behind it to be successful.
Collection: IESE (España)
Ref: DPO-109-E
Format: PDF
Number of pages: 9
Publication Date: Jun 18, 2008
Language: English
Review date: Dec 25, 2015
What material is included in this case:
Description
According to the classical writer Quintilian, "The orator should use the plain style to instruct, the grand style to move, and the intermediate style to charm." When Margaret Thatcher became Britain's prime minister in 1979, she arrived at Downing Street with an argumentative style, authoritative manner and a whole new ideological package. Her style was built on knowing the facts, analyzing them, and then using this analysis to support her contention. However, the forensic style based on rationalism alone would not be enough - it needed the force of her conviction and character behind it to be successful.
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Geographic Setting: Reino Unido
Learning Objective
This case describes the evolution of Margaret Thatcher's communication style as a plain, or forensic, speaker and provides key learning points for students. It also addresses the need for flexibility in speaking styles.
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"Forensic Speaking: The Case of Margaret Thatcher: Primer Minister of Great Britain and Northern Ireland (1979-1990)"
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