GE China Technology Center: Evolving Role in Global Innovation

  • Reference: IVEY-9B15M099-E

  • Year: 2013

  • Number of pages: 18

  • Geographic Setting: China

  • Publication Date: Oct 13, 2015

  • Fecha de edición: Oct 21, 2015

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Industry Setting: Health Care Services;

Grouped product items
Format Language Reference Use Qty Price Preview
pdf English IVEY-9B15M099-E
As low as €8.20
Preview

You already have a subscription

To order please contact the person in charge of academic purchases in your university.
You'll be able to order once your profile has been validated.

Description

AWARD WINNING CASE - Bringing Technology to Market Award, 2016 European Foundation for Management Development (EFMD) Case Writing Competition. This case describes how General Electric has developed its China Technology Center over the past decade. The case also elaborates on the changing role of the China Technology Center in General Electric’s global research and development strategy. In 2000, General Electric set up its China Technology Center in Shanghai after bringing its technologies and products to China. In the first few years, the focus of the China Technology Center was to build local engineering teams, learn about customer needs, determine successful marketing strategies, and to develop relationships with local suppliers in order to reduce costs. Over time, the China Technology Center developed its “In China for China” strategy by adjusting its own products and designs to adapt to the local market, while still developing innovative technologies and products to address China’s toughest challenges — such as those encountered in the healthcare industry. This strategy was very successful; some innovations from the China Technology Center were used in other emerging markets as well as in U.S. and European markets — a process that is known as reverse innovation.

Learning Objective

·To explain how and why multinational companies establish and manage technology centers in emerging markets. ·To demonstrate the essential elements needed to build innovative capabilities quickly in order to move up and down the pyramid of products. ·To illustrate the principles that deal with the challenges that are associated with managing global research projects. ·To understand the different ways of approaching upper management about the outcomes of innovative moves. ·To explain how technology centers add value to a multinational company's global innovation profile.

Keywords

China development Emerging markets Research