Get on Top of Your Game

Industries come into being and are transformed under the influence of changes in technology, demography, regulation and so on. But there can be no actual transformation unless companies or entrepreneurs discover new models that allow them to exploit those changes and turn them into business opportunities. The history of the home video-game industry is a perfect example of how the interaction between competitors gives birth to an industry and determines its future development. Since the industry came into existence, companies such as Atari and Nintendo have made strategic decisions and adopted business models that have shaped the industry as we know it today. Against this background, the author considers what makes a business model, the different types of industry change and the strategic levers that companies can use to ensure that industry change works in their favor.
Collection: IESE (España)
Ref: ART-1644-E
Format: PDF
Number of pages: 8
Publication Date: Mar 15, 2010
Language: English, Spanish

Description

Industries come into being and are transformed under the influence of changes in technology, demography, regulation and so on. But there can be no actual transformation unless companies or entrepreneurs discover new models that allow them to exploit those changes and turn them into business opportunities. The history of the home video-game industry is a perfect example of how the interaction between competitors gives birth to an industry and determines its future development. Since the industry came into existence, companies such as Atari and Nintendo have made strategic decisions and adopted business models that have shaped the industry as we know it today. Against this background, the author considers what makes a business model, the different types of industry change and the strategic levers that companies can use to ensure that industry change works in their favor.
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"Get on Top of Your Game"