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Globalization of CEMEX (Spanish version)
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Reference: HBS-703S14
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Year: 1986
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Number of pages: 24
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Geographic Setting: Mexico
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Publication Date: Sep 8, 2000
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Fecha de edición: Feb 28, 2002
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Source: HBSP (USA)
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Type of Document: Case
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Industry Setting: Building materials;Construction
Description
CEMEX is a Mexican company that has become a major international competitor in cement while maintaining a higher level of profitability than other, longer-established majors. CEMEX's superior profitability supplies a basis for discussing the sources of superior performance in a global context. In addition, the wide array of benefits that CEMEX derives from its operations in different countries broadens conventional notions of why firms globalize.