Globalization of CEMEX (Spanish version)

  • Reference: HBS-703S14

  • Year: 1986

  • Number of pages: 24

  • Geographic Setting: Mexico

  • Publication Date: Sep 8, 2000

  • Fecha de edición: Feb 28, 2002

  • Source: HBSP (USA)

  • Type of Document: Case

  • Industry Setting: Building materials;Construction

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Description

CEMEX is a Mexican company that has become a major international competitor in cement while maintaining a higher level of profitability than other, longer-established majors. CEMEX's superior profitability supplies a basis for discussing the sources of superior performance in a global context. In addition, the wide array of benefits that CEMEX derives from its operations in different countries broadens conventional notions of why firms globalize.

Keywords

Competitive advantage Cross-cultural management Demand planning Developing countries Expansion Globalization Industry analysis International business IT management Mergers & acquisitions Production Sourcing