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    Goodyear Dunlop Europe: A Week in the Life of Maria, a Sales Executive

    Mitchell, Jordan ; Rahnema Alavi, Ahmad

    English , Spanish

    • Reference: F-824-E

    • Year: 2007

    • Number of pages: 17

    • Geographic Setting: Europa

    • Publication Date: Apr 2, 2008

    • Source: IESE (España)

    • Type of Document: Case

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    Description

    This case tracks a week in the life of Maria, a European Goodyear Dunlop sales executive. During each day, Maria is confronted with different decisions, which require financial analysis. There are five decisions which touch on different accounting and finance themes such as working capital, financing, net present value, economic value added (EVA), and fixed versus variable costs.

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    Keywords

    Capital Cost Cash flow Decision-Making Analysis Financial accounting Financial Assets Sales management Working capital