General Information What's included Description Learning Objective Modules Videos Related Recommended Reviews

Case

Google 2015

By Sieber, Sandra / Valor Sabatier, Josep

The case presents Google's situation in 2007 , with an emphasis on its competitive positioning in the search engine and online advertising markets. The organization and working philosophy that have made Google the undisputed leader in its industry are considered.

Collection: IESE (España)

Ref: SI-217-E

Format: PDF

Number of pages: 21

Publication Date: Sep 12, 2022

Language: English, Spanish

What material is included in this case:

Other supplements

Description

Year: 2007

Learning Objective

The case allows analysis of the key competitive factors in the online search and interactive advertising business. It also offers scope for discussion of the organizational factors that have enabled Google to innovate so consistently and so effectively.

Google 2015

Options of use

Number of copies

- +

As low as €8.20

Are you interested in this product?

Add it to your favourites so that your institution can purchase it.

You'll be able to order once your profile has been validated.

Add to wishlist

Preview

Leave your rating
"Google 2015"

To leave a comment you must Sign in or register

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Choose account type

Professors

You will find the material that best suits you to design your courses, in different formats and up to 7 languages, so that it adapts to the teaching methodology of your preference at all times.

Preview the full content before purchasing. You will also have free access to the teaching notes.

Create whishlists and share them easily with your academic institution and/or colleagues.

Academic Institutions

Take advantage of the discount for registered institutions and save money with a platform that offers the best collections, agile purchase process and personalized customer service.

In addition, we have various types of agreements to adapt to the specific needs of each institution.

Visit our licenses page and contact us for further information.

Individuals

Have the content you need to stay updated as a manager with the support of one of the most prestigious business schools in the world.

We select the online courses and articles so that you can continue to be a better leader who generates a positive impact on your company.

We also offer agreements for companies, contact us to know more.

Google 2015

What material is included in this case:

Description

Learning Objective

Related

Google 2015

Are you interested in this product?

Do you find it interesting?

Leave your rating "Google 2015"

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Leave your rating
"Google 2015"