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Case

Google 2015

By Sieber, Sandra / Valor Sabatier, Josep

El caso presenta la situación de Google en el año 2015, haciendo énfasis en su posicionamiento competitivo en el mercado de los buscadores y de la publicidad en Internet. Se describe también la organización y la filosofía de trabajo que ha permitido a esta empresa ser el líder indiscutible en su sector.

Collection: IESE (España)

Ref: SI-217

Format: PDF

Number of pages: 24

Publication Date: Sep 12, 2022

Language: Spanish, English

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Description

Year: 2007

Learning Objective

Analizar los factores competitivos clave en el sector de las búsquedas por Internet y de la publicidad interactiva. Discutir los elementos organizativos empleados para que la empresa innove de manera continua y eficaz.

Google 2015

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Google 2015

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Google 2015

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