Skip to the beginning of the images gallery

Green Keys to Unlock Competitive Advantage

Business Ethics and Corporate Social Responsibility

Reference: ART-1539-E
Number of pages: 8
Publication Date: Sep 1, 2009
Source: IESE (España)
Type of Document: Article

Grouped product items
Format	Language	Reference	Use	Qty	Price	Preview
pdf	English	ART-1539-E			As low as €8.20	Preview

You already have a subscription

To order please contact the person in charge of academic purchases in your university.

You'll be able to order once your profile has been validated.

Description

By studying polluting industries in the United States, the author discovers a better way of engaging with the growing green movement. Managers need to take a hybrid approach: paying attention to external influences, while also looking inside the company¿s own resources for inspiration. This powerful combination grants social legitimacy, affects company performance and will set you apart from the rest.