Green Keys to Unlock Competitive Advantage

By Berrone, Pascual

Business Ethics and Corporate Social Responsibility

By studying polluting industries in the United States, the author discovers a better way of engaging with the growing green movement. Managers need to take a hybrid approach: paying attention to external influences, while also looking inside the company¿s own resources for inspiration. This powerful combination grants social legitimacy, affects company performance and will set you apart from the rest.

Collection: IESE (España)

Ref: ART-1539-E

Format: PDF

Number of pages: 8

Publication Date: Sep 1, 2009

Language: English, Spanish

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