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    Growth Outside the Core (Spanish version)

    Zook, Chris ; Allen, James

    • Reference: HBS-R0312E

    • Number of pages: 8

    • Geographic Setting: Italy

    • Publication Date: Dec 1, 2003

    • Source: HBSP (USA)

    • Type of Document: Article

    • Industry Setting: Supermarkets;Retail trade

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    pdf Spanish HBS-R0312E
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    Description

    they were extraordinarily disciplined, applying rigorous screens before they made an adjacency move, and in almost all cases, they developed their repeatable formulas by carefully studying their customers and their customers' economics.

    Keywords

    Competitive advantage Consumer behavior Decision making Expansion Implementing strategy Profitability Strategy formulation