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Case

Grupo Banco Sabadell, 1996

By Farga L. / Hartmann, Vivian / Renart, Lluís G.

Marketing

El caso describe los dilemas relacionados con la evolución de la identidad gráfica corporativa del Banco Sabadell, desde su fundación en 1881. Se describe el cambio de IGC del propio Banco Sabadell, hecho en 1991. Posteriormente, tras la adquisición del Banco Natwest en España, altos directivos del Banco Sabadell deben decidir el nuevo nombre del banco Natwest, así como su nueva identidad gráfica, de entre las propuestas presentadas por dos prestigiosos diseñadores gráficos.

Collection: IESE (España)

Ref: M-1178

Format: PDF

Number of pages: 32

Publication Date: Mar 5, 2004

Language: Spanish, English

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Description

Year: 1996

Geographic Setting: España

Learning Objective

Analizar los dilemas que se plantean en el momento de tener que decidir una nueva imagen gráfica de una empresa.

Grupo Banco Sabadell, 1996

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Grupo Banco Sabadell, 1996

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Grupo Banco Sabadell, 1996

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