Grupo Exito: A value proposition for all
Grupo Éxito was a leading retailer in South American retail. However, with the arrival of low-cost, e-commerce, and last-mile delivery in 2019, it began to see its market share eroded in Colombia. Trends in Colombian retail did not help, as consumer habits had changed and now focused more on digitization, last-mile delivery companies, seeking speed and convenience. Along with this, COVID-19 arrived in 2020 and accelerated this change in trends. Éxito's top management asked themselves how to cope with these changing trends and avoid losing market share and points on the bottom line
Collection: San Telmo (España)
Ref: IIST-PI-228-E-E
Format: PDF
Number of pages: 23
Publication Date: Aug 31, 2022
Language: English
What material is included in this case:
Description
Grupo Éxito was a leading retailer in South American retail. However, with the arrival of low-cost, e-commerce, and last-mile delivery in 2019, it began to see its market share eroded in Colombia. Trends in Colombian retail did not help, as consumer habits had changed and now focused more on digitization, last-mile delivery companies, seeking speed and convenience. Along with this, COVID-19 arrived in 2020 and accelerated this change in trends. Éxito's top management asked themselves how to cope with these changing trends and avoid losing market share and points on the bottom line
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Learning Objective
To analyze the strengths and weaknesses of multi-format and multi-brand business models using one of the most important retailers in South America. - Delve into ways to face low-cost disruptors and new digital models. - Discuss how a traditional retailer should address digitization. - Analyze the competitive map of retail in LATAM.
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"Grupo Exito: A value proposition for all"
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